NBC’s “This is Us” dramatically demonstrates critical home fire safety messages

Monday, February 5, 2018 – Over the past few weeks, the NBC television show, “This is Us,” has effectively dramatized home fire missteps that can have deadly consequences. The National Fire Protection Association (NFPA) says these dramatizations turned a spotlight on fire safety, a topic many think little about until it’s too late.

“‘This is Us’ showed viewers how characters’ actions and oversights led to tragedy and provides a powerful opportunity to talk about what can be done to prevent fire fatalities in real life,” said Lorraine Carli, NFPA’s vice president of Outreach and Advocacy .

Generating conversation and increased awareness around home fire safety is more important than ever. While the number of U.S. home fires has declined in recent decades, the likelihood of dying if you have a home fire has actually increased. This is largely due to the fact that today’s home fires burn faster, minimizing the amount of time people have to escape safely.

In “This is Us,” the Pearson family made critical errors in escaping a home fire. First and foremost, no one should ever re-enter a burning building.

“Getting outside and staying out once you’ve escaped a burning building is among the most critical take-aways from the show,” said Carli. “If a person or pet is still trapped inside, tell the firefighters where you think that person might be. Never ever go back inside a burning building.”

Carli notes that it is unlikely that Jack would have been able to re-enter the home, locate the dog and other momentos, and safely exit through the front door with the fire raging quickly.

In addition, a home escape plan would have been a big help to the family, ensuring that they each knew how to exit the home as effectively and efficiently as possible. They also would have known to call the fire department immediately upon getting out.

Previous “This is Us” episodes highlighted the vital importance of installing batteries in smoke alarms, as well as making sure cooking appliances are in good working order and kept well away from anything that can burn. According to NFPA research, the majority of fire deaths happen in homes with no smoke alarms or no working smoke alarms.

For more information on these and other home fire safety issues, visit nfpa.org/publiceducation. For this release and other announcements about NFPA initiatives, research and resources, please visit the NFPA press room.

About the National Fire Protection Association (NFPA)

Founded in 1896, NFPA is a global, nonprofit organization devoted to eliminating death, injury, property and economic loss due to fire, electrical and related hazards. The association delivers information and knowledge through more than 300 consensus codes and standards, research, training, education, outreach and advocacy; and by partnering with others who share an interest in furthering the NFPA mission. For more information, visit www.nfpa.org. All NFPA codes and standards can be viewed online for free at www.nfpa.org/freeaccess.


Contact: Lorraine Carli, Public Affairs Office: +1 617 984-7275