USAA recognizes value of Firewise program to help protect Oregon residences

Company offers fire peril discount to members living in a Firewise community

Firewise logoJune 30, 2016  The National Fire Protection Association (NFPA) and NFPA’s Firewise Communities/USA® Recognition Program provided the community action framework and local data that supported USAA’s decision to offer the discount to its members.  

USAA, which provides a full range of financial products and services to the military community and their families, has been working with NFPA’s Wildland Fire Operations Division for several years to develop an incentive for residents living in wildfire-prone areas to implement components that create safer, more fire-adapted communities. As of June 30, the discount will automatically be applied to new homeowners and rental property policies issued or renewed in the state. USAA members in Firewise communities in Oregon join their counterparts in California, Colorado, Texas and Arizona in being offered the Firewise discount.

“USAA understands that to reduce wildfire losses, proactive actions must be implemented before fires happen,” said Cathy Prudhomme, NFPA’s Firewise Communities/USA program manager. “When a Firewise community completes a broad range of risk reduction activities, residents and their property are the direct benefactors. The program promotes community-wide behavior changes that help protect lives and property when the required criteria are completed.”

NFPA launched its voluntary Firewise program in 2002 in collaboration with state forestry officials across the nation. As part of the recognition process, residents are asked to come together to address their risk assessment using a long-term plan and completing annual projects, as well as documenting an annual per capita investment in wildfire risk reduction actions.

“Preventing costly damage from wildfire needs to be a community effort. It is important for homeowners to understand what can be done to prevent damages and work together and take action to reduce the risks of wildfires,” said Tom Woods, assistant vice president of underwriting programs and prevention & safety at USAA. “We want the Firewise discount to be an incentive for individuals to take preventative steps in order to protect their neighborhoods and communities.”

Currently there are more than 1,300 active communities participating in Firewise throughout 41 states. In Oregon, there are 102 active Firewise communities. In the past year, those communities invested more than $1.7 million in Firewise mitigation activities. 

To find out more about the USAA policyholder discount for Firewise community residents, please visit NFPA’s Firewise website.

About Firewise
The Firewise Communities Program encourages local solutions for safety by involving homeowners in taking individual responsibility for preparing their homes from the risk of wildfire. Firewise is a key component of Fire Adapted Communities – a collaborative approach that connects all those who play a role in wildfire education, planning and action with comprehensive resources to help reduce risk. The Firewise Communities Program and Fire Adapted Communities are sponsored by the National Fire Protection Association and USDA Forest Service.

About the National Fire Protection Association (NFPA)
Founded in 1896, NFPA is a global, nonprofit organization devoted to eliminating death, injury, property and economic loss due to fire, electrical and related hazards. The association delivers information and knowledge through more than 300 consensus codes and standards, research, training, education, outreach and advocacy; and by partnering with others who share an interest in furthering the NFPA mission. For more information visit All NFPA codes and standards can be viewed online for free at

Contact: Lorraine Carli, Public Affairs Office: +1 617 984-7275