Calling all U.S. fire departments: Are you ready for your close-up?

NFPA teams up with First Alert to host online contest, where one fire department will be featured on the cover of NFPA’s 2017 Fire Prevention Week catalog

2016 Fire Prevention Week banner

September 12, 2016 – Fire departments that think they’re worthy of some “flashy” attention should start getting camera-ready: Between now and October 7, 2016, the National Fire Protection Association (NFPA) is hosting its first-ever “Get Ready for Your Close-Up” catalog contest, where one U.S. fire department will be randomly selected to receive a professional photo shoot for the cover of NFPA’s 2017 Fire Prevention Week catalog.

Along with being on the cover, photos and stories highlighting the daily tasks and efforts of the winning department will be featured throughout the catalog, which will be distributed next May to fire departments, safety advocates, educators and other groups nationwide.

“While NFPA works to promote Fire Prevention Week on a national level, it’s the support of local fire departments that make the campaign truly come to life each October,” said Lorraine Carli, vice president of Outreach and Advocacy for NFPA. “This catalog contest presents a fun, new way to showcase and honor fire departments for all their hard work during Fire Prevention Week and beyond.”

First Alert, a leading smoke alarm manufacturer, is actively supporting the contest by donating 500 smoke alarms to the winning fire department.

“At First Alert, we share NFPA and fire departments’ commitment to protecting the public from fire and other emergencies. Smoke alarms play a critical role in those efforts,” said Tom Russo, vice president of marketing for First Alert. “That’s why we’re proud to partner with NFPA and support this contest, which gives fire departments the resources they need to further fire safety in their communities.”

To enter the “Get Ready for Your Close Up” catalog contest, sign up on NFPA’s website between now and October 7, 2016. One fire department will be randomly selected and announced during Fire Prevention Week. For more information, read NFPA’s official contest rules and regulations.

About Fire Prevention Week
NFPA has been the official sponsor of Fire Prevention Week since 1922. According to the National Archives and Records Administration's Library Information Center, Fire Prevention Week is the longest running public health and safety observance on record. The President of the United States has signed a proclamation declaring a national observance during that week every year since 1925. Visit for more safety information.

About the National Fire Protection Association (NFPA)
Founded in 1896, NFPA is a global, nonprofit organization devoted to eliminating death, injury, property and economic loss due to fire, electrical and related hazards. The association delivers information and knowledge through more than 300 consensus codes and standards, research, training, education, outreach and advocacy; and by partnering with others who share an interest in furthering the NFPA mission. For more information visit All NFPA codes and standards can be viewed online for free at

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About BRK Brands, Inc.
BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Newell Brands. For 50 years, BRK Brands, Inc. has been the manufacturer of First Alert®-branded home-safety products, the most trusted and recognized safety brand in America. BRK® Brands designs and develops innovative safety solutions including Tundra Fire Extinguishing Spray, Onelink by First Alert smart home products and a comprehensive line of smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders to protect what matters most.  Such products are also marketed under the BRK Electronics® brand, The Professional Standard for the builder and contractor audiences.  BRK Brands, Inc. products are found in more than 30 countries worldwide.  For more information, visit, or

Contact: Lorraine Carli, Public Affairs Office: +1 617 984-7275